KingFishGear.com is located in Sarasota, Florida and is the brainchild of a father and son fishing team. As kingfish tournament anglers (since 1999) we grew weary of having to shop several physical and on-line store locations in order to locate everything we needed for a season, or even a day, of king mackerel fishing. The concept of a store where people would be able to find everything they needed in one simple location to pursue trophy King Mackerel was actually conceived several years ago. While our original intent was to establish a physical storefront that sold this specialized gear, the advances and popularity of Internet shopping has now made it possible to bring this one-stop shopping to everyone involved in this exciting sport.

Simply stated, our goals for KingFishGear.com are the following:

• Provide all of the fishing tackle needed for kingfishing in one shopping location.
  
• Provide quality fishing tackle.
  
• Provide the best pricing available.
  
• Make shopping easy and convenient so that you have more fishing time available.
  
• Prove our dependability and earn your trust.
  
• Treat everyone with the respect and dignity they deserve
  
• To grow with the sport, constantly expanding our product line to better serve all kingfish anglers.

We at KingFishGear.com are members of both the Southern Kingfish Association and FLW Outdoors, and support all that both organizations and their major sponsors are doing for the sport of King Mackerel fishing.